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John Abraham: I really want to change our Indian cinema

John Abraham is currently one of Bollywood’s most marketable stars. Despite a good chunk of his early films focussing on his supermodel looks, the actor has proven himself to be versatile and gritty with his roles. Now, he exerts even more of a role in cinema as an actor and producer, a person running his own production house, John Abraham Entertainment.

With the latest successful release of Parmanu - The Story of Pokharan, John is riding a high. Talking about the success of Pokharan to IANS, he said, “We just had five days of promotion of Parmanu… and I am really glad how the film sustained in the theatre for so long, and not only earned money, but respect too. I think the best promotion for a film is the film itself. As an actor-producer, I really want to change our Indian cinema so that people gain that faith to invest time and money on a Friday to go to the theatre to watch a film produced by (my banner) JA Entertainment.”

John’s next release is Satyameva Jayate, following which he will work as an actor-producer for Batla House and Romeo Akbar Walter (RAW). He stated, “I know for a fact that Batla House is a movie that has a superb story and shows today’s India exactly the way it is. People can either like the film or throw it in my face, but the fact is I am making a statement with that film. As a producer, I know what do I really want to do and associate myself with.”

John has built a veritable image for himself as a major Bollywood sex-symbol. When asked whether his desire to become a producer came from wanting to shed that sex-symbol status, he responded, “Yes, you can say that. Every time people call me to say how amazing I was looking in the film. As an individual, I am very shy to take the compliment and as an actor, I was not getting films that I wanted myself to be associated with. That was the initial reason why I started working towards becoming a producer.” 

John Abraham will be seen soon in Milap Milan Zaveri’s Satyameva Jayate, opposite Manoj Bajpayee and Aisha Sharma, which releases on August 15, 2018.

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Sun, 5 Aug 2018-01:02pm
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Sunday, 5 August 2018 - 12:44pm
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