Google takes U-turn on cryptocurrency ad ban
Google is reportedly revising its ban on ads related to cryptocurrency. The company is opening up to such ads, albeit in select regions. As CNBC reports, Google is set to roll out its new policy in October under which it plans to allow regulated crypto exchanges to buy ads in the US and Japan. Google initially imposed restrictions in June to protect users from malicious players. With the updated policy, advertisers will need to apply for certification to serve ads in US or Japan.
Recently, Google unveiled changes aimed at making the leading search engine more visual and intuitive to the point that it can answer questions before being asked. Artificial intelligence and machine learning are core drivers of how Google will pursue its mission to organize the world's information and make it accessible to anyone, search vice president Ben Gomes said at an event in San Francisco.
The search engine focused strongly on mobile use and appeared to be growing more like Facebook, encouraging users to linger and explore topics, interests or stories with growing emphasis on photos and videos. Results will be increasingly personalized. "Search is not perfect, and we are under no illusions it is," Gomes said.
"But, you have our commitment that we will make it better every day." He described the latest changes as shifting from answers to journeys, providing ways to target queries without knowing what words to use and enhancing image-based searches.
With inputs from ANI
from Daily News & Analysis https://ift.tt/2N023k1
No comments: