Snapchat's new featuture, Collections will make shopping easier for you: Here's how
Snapchat is adding a new feature to its photo and video sharing platform which will make it easier for you to shop inside the app. Called Collections, the new ad type allows brands to link their products without the need for users to swipe up on the ad and make the purchase, Mashable reported.
These ads will appear between users' Stories and in the app's Discover section. The idea is to keep users engaged and trigger the purchase reaction without them having to move away. In addition to Collections, Snapchat also added a feature that allows users to buy on Amazon by pointing the Snapchat camera at an object around them.
Snapchat has also began testing a Visual Search feature that allows users to simply take a picture of a product or barcode to find it on Amazon. Snapchat announced in a blogpost that this week marks the debut of its Visual Search testing phase, a feature designed to make shopping easier than ever.
The instructions are simple: if you see something you like, just snap it. End of story. An Amazon card will appear on-screen displaying the product, price, user rating, and even Prime availability. If you're interested in seeing more details, viewing all the results, or purchasing the item, you can tap the button indicated on the card to be redirected to the Amazon app or web page. With this latest functionality Snapchat is taking online browsing to a new level and further bringing together e-commerce and social media.
With inputs from ANI
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